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Clean Air Night communications toolkit

Wednesday 24 January 2024

Campaign Week 1: 13/12/2023 - 19/12/2023

Newsletter Copy 1 (explains what CAN is & why you are a supporter)

Did you know that lighting fires in our homes is the largest source of harmful small particle air pollution in the UK? This type of air pollution can cause life-threatening illnesses, including heart and lung disease, making it crucial that we raise awareness about this growing issue.
Wood burning not only harms your health, but also your wallet and the planet. Pressures on household finances or desires to be more eco-friendly may tempt people to burn wood, but research actually shows that wood burning produces more CO2 than oil or gas and is almost always more expensive than other forms of heating.
That’s why the first-ever Clean Air Night is taking place on 24 January 2024, to shine a light on the uncomfortable truth about wood burning.
We are supporting this important new campaign, because [insert reason for supporting Clean Air Night].
This Clean Air Night, learn the truth about wood burning and help protect yourself, your family and your community by sharing what you’ve learned.
Visit the Clean Air Hub to find out more or check out #CleanAirNight. 

Email footer or newsletter banner

Clean Air Night. 24 January 2024. Shining a light on the uncomfortable truth about wood burning

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Video conferencing background

Starry sky with clean air night logo in the top left and the global action plan logo in the bottom right.

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Social asset - post 1 (low awareness)

Most people in the UK don

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Text for Facebook/Mastodon post

Did you know that lighting fires in our homes is the largest source of harmful small particle air pollution in the UK? 🔥

If you didn’t, you’re not alone! Wood burning harms our health and the environment – but most people in the UK are unaware that it is a major source of air pollution.

Find out the truth about wood burning by visiting the Clean Air Hub ⬇️

https://www.cleanairhub.org.uk/clean-air-night

Surprised by what you’ve learned? Share it with your friends and family to help start a national conversation about the harms of wood burning 🗣️

Text for Instagram post

Did you know that lighting fires in our homes is the largest source of harmful small particle air pollution in the UK? 🔥

If you didn’t, you’re not alone! Wood burning harms our health and the environment – but most people in the UK are unaware that it is a major source of air pollution. Find out the truth about wood burning by visiting the Clean Air Hub - link in our story 💡 [link to www.cleanairhub.org.uk/clean-air-night in story or bio]

Shocked by what you’ve learned? Share it with your friends and family to help start a national conversation about the harms of wood burning🗣️

[Optional hashtag suggestions: #CleanAirNight #WoodBurning #WoodBurner #LogFire #AirPollution #Environment #Health]

Most people in the UK don

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Text for LinkedIn post

Did you know that lighting fires in our homes is the largest source of harmful small particle air pollution in the UK?

Wood burning harms our health and the environment, but most people in the UK are unaware that it is a major source of air pollution.

Find out the truth about wood burning by visiting the Clean Air Hub ⬇️

https://www.cleanairhub.org.uk/clean-air-night

Shocked by what you’ve learned? Share your thoughts on #CleanAirNight to help start a national conversation about the harms of wood burning 🗣️

Text for Bluesky/Twitter/X post

Wood burning harms our health and the environment, but most people are unaware that it is a major source of air pollution🔥
Learn the truth about wood burning now
⬇️ #CleanAirNight

https://www.cleanairhub.org.uk/clean-air-night

Social asset - post 2 (3 times more polluted)

Even homes with the newest "ecodesign" wood burners are three times more polluted than those without. Visit cleanairhub.org.uk to find out more. Clean Air Night 24 January 2024.

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Text for Facebook/Mastodon post

Up to now, it’s been easy to associate the glow of a fire or wood burner with comfort – but the uncomfortable truth is that burning wood produces harmful air pollution and CO2, which hurt your health and the planet ❤️‍🩹

Even homes with the newest “ecodesign” wood burners are three times more polluted than those without 🔥

Learn the truth about wood burning and share it to help protect your family, community and the planet this #CleanAirNight 👇

cleanairhub.org.uk/clean-air-night

Text for Instagram post

Up to now, it’s been easy to associate the glow of a fire or wood burner with comfort – but the uncomfortable truth is that burning wood produces harmful air pollution and CO2, which hurt your health and the planet ❤️‍🩹

Even homes with the newest “ecodesign” wood burners are three times more polluted than those without 🔥

Learn the truth about wood burning and share it to help protect your family, community and the planet this #CleanAirNight - link in our story💡

[link to CAH (https://www.cleanairhub.org.uk/clean-air-night) in story]

Even homes with the newest "ecodesign" wood burners are three times more polluted than those without. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

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Text for LinkedIn post

Up to now, it’s been easy to associate the glow of a fire or wood burner with comfort – but the uncomfortable truth is that burning wood produces harmful air pollution and CO2, which hurt your health and the planet 🔥

Even homes with the newest “ecodesign” wood burners are three times more polluted than those without ☁️

Learn the truth about wood burning and share it to help protect your family, community and the planet this #CleanAirNight 👇

https://www.cleanairhub.org.uk/clean-air-night

Text for Bluesky/Twitter/X post

Up to now it’s been easy to associate the glow of a fire with comfort, but burning wood produces air pollution, harming your health and the planet 👇 Learn and share the truth about wood burning this #CleanAirNight 👇

https://www.cleanairhub.org.uk/clean-air-night

Campaign Week 2: 03/01/2024 - 09/01/2024

Social asset - post 3 (cost myth)

Wood burners are almost always more expensive to heat your home than gas boilers or heat pumps. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

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Text for Facebook/Mastodon post

You may be tempted to burn wood in the hope that it will save you money, but new evidence shows that wood burning is more expensive than central heating or heat pumps 🔥

Not only is wood burning almost always more expensive than other forms of heating, but there are also significant hidden costs to your health and the planet ❤️‍🩹

Find out more on the Clean Air Hub and share what you’ve learned with your friends and family ⬇️

Text for Instagram post

You may be tempted to burn wood in the hope that it will save you money, but new evidence shows that wood burning is more expensive than central heating or heat pumps 🔥

Not only is wood burning almost always more expensive than other forms of heating, but there are also significant hidden costs to your health and the planet ❤️‍🩹

Find out more on the Clean Air Hub (link in our story) and share what you’ve learned on #CleanAirNight💡

[link to CAH (https://www.cleanairhub.org.uk/clean-air-night) in story]

Wood burners are almost always more expensive to heat your home than gas boilers or heat pumps. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for LinkedIn post

Many people are tempted to burn wood in the hope that it will save money, but new evidence shows that wood burning is more expensive than central heating or heat pumps 🔥

Not only is wood burning almost always more expensive than other forms of heating, but there are also significant hidden costs to our health and the planet ❤️‍🩹

Find out more on the Clean Air Hub and share your thoughts on #CleanAirNight ⬇️

https://www.cleanairhub.org.uk/clean-air-night

Text for Bluesky/Twitter/X post

Did you know that wood burning is almost always more expensive than other forms of heating? Wood burning hurts your wallet, as well as your health and the planet 🔥 Find out more by visiting the Clean Air Hub #CleanAirNight ⬇️

https://www.cleanairhub.org.uk/clean-air-night

Social asset - post 4 (reasons for burning)

92% of people burning wood indoors have another way to heat their homes. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

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Text for Facebook/Mastodon post

There are lots of reasons why people choose to burn wood in their homes 🪵 But whether you like the cosy feeling of a fire or are trying to save money, there is an uncomfortable truth you need to know about wood burning 🔥

New evidence shows that:

💰 Wood burning hurts your wallet: it’s almost always more expensive than other forms of heating

❤️‍🩹 Wood burning hurts your health: lighting fires in our homes in the largest source of harmful small particle air pollution in the UK 

🌍 Wood burning hurts the planet: it releases more harmful carbon emissions than oil or gas 

Learn the facts about wood burning on the Clean Air Hub and share what you’ve learned with your friends and family 💡

cleanairhub.org.uk/clean-air-night

Text for Instagram post

There are lots of reasons why people choose to burn wood in their homes 🪵 But whether you like the cosy feeling of a fire or are trying to save money, there’s an uncomfortable truth you need to know about wood burning 🔥

New evidence shows that:

💰 Wood burning hurts your wallet: it’s almost always more expensive than other forms of heating 

❤️‍🩹 Wood burning hurts your health: lighting fires in our homes in the largest source of harmful small particle air pollution in the UK 

🌍 Wood burning hurts the planet: it releases more harmful carbon emissions than oil or gas 

Learn the facts about wood burning at the link in our story 💡 [link to CAH (https://www.cleanairhub.org.uk/clean-air-night) in story] 

[Optional hashtags: #CleanAirNight #WoodBurning #WoodBurner #LogBurner #OpenFire #MoneySaving #MoneyTips] 

92% of people burning wood indoors have another way to heat their homes. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for LinkedIn post

There are lots of reasons why people choose to burn wood in their homes, but whether you like the cosy feeling of a fire or are trying to save money, there is an uncomfortable truth you need to know about wood burning 🔥

New evidence shows that:

🪵 Wood burning hurts your wallet: it’s almost always more expensive than other forms of heating 

🪵 Wood burning hurts your health: lighting fires in our homes in the largest source of harmful small particle air pollution in the UK 

🪵 Wood burning hurts the planet: it releases more harmful carbon emissions than oil or gas 

Learn the facts about wood burning on the Clean Air Hub and share your thoughts on #CleanAirNight 💡

https://www.cleanairhub.org.uk/clean-air-night

Text for Bluesky/Twitter/X post

Whether you like the cosy feeling of a fire or are trying to save money, there’s an uncomfortable truth you need to know about wood burning 🔥 New evidence shows wood burning hurts your wallet, health and the planet ❤️‍🩹 Learn the facts on the Clean Air Hub ⬇️ #CleanAirNight

https://www.cleanairhub.org.uk/clean-air-night

Campaign Week 3: 10/01/2024 - 16/01/2024

Social asset - post 5 (carbon emissions)

Burning wood releases more carbon emissions than oil or gas for the same amount of heat or energy. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

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Text for Facebook/Mastodon post

Did you know that burning wood releases more harmful carbon emissions than oil or gas? 🔥

Many people think that wood burning is eco-friendly, but new evidence shows that it hurts the planet, as well as our health and wallets 🌍

Learn the facts about wood burning by visiting the Clean Air Hub 👇

Surprised by what you learned? Share it with your friends and family to help protect your health and the planet 💚

Text for Instagram post

Did you know that burning wood releases more harmful carbon emissions than oil or gas? 🔥

Many people think that wood burning is eco-friendly, but new evidence shows that it hurts the planet, as well as our health and wallets 🌍

Learn the facts about wood burning by visiting the Clean Air Hub – link in our story 💡

Surprised by what you learned? Share it with your friends and family on #CleanAirNight to help protect your health and the planet 💚

[Optional hashtags: #WoodBurning #OpenFire #LogBurner #WoodBurner #Environment #CO2 #ClimateChange #EcoFriendly] 

Wood burners are almost always more expensive to heat your home than gas boilers or heat pumps. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for LinkedIn post

Did you know that burning wood releases more harmful carbon emissions than oil or gas?

 

Many people think that wood burning is eco-friendly, but new evidence shows that it hurts the planet, as well as our health and wallets 🌍

Learn the facts about wood burning by visiting the Clean Air Hub 👇

https://www.cleanairhub.org.uk/clean-air-night

Surprised by what you learned? Share your thoughts on #CleanAirNight to help protect your health and the planet 💡

Text for Bluesky/Twitter/X post

Many people think that wood burning is eco-friendly, but new evidence shows that it hurts the planet, as well as our health and wallets 🌍🔥 Learn the facts about wood burning on the Clean Air Hub 👇 #CleanAirNight

https://www.cleanairhub.org.uk/clean-air-night

Social asset - post 6 (nature)

Cutting down trees destroys forests and damages ecosystems. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

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Text for Facebook/Mastodon post

Many people think that wood burning is eco-friendly, but cutting down trees for burning destroys forests, damages ecosystems and leads to biodiversity loss 🪵

This Clean Air Night, learn the facts about wood burning – that it hurts the planet, your health and your wallet 🌍

Find out more on the Clean Air Hub and share what you’ve learned to help protect your health and the planet 👇

cleanairhub.org.uk/clean-air-night

Text for Instagram post

Many people think that wood burning is eco-friendly, but cutting down trees for burning destroys forests, damages ecosystems and leads to biodiversity loss 🪵

This Clean Air Night, learn the facts about wood burning – that it hurts the planet, your health and your wallet 🌍

Find out more at the link in our story and share what you’ve learned to help protect your health and the planet 💚

[Optional hashtags: #WoodBurning #OpenFire #LogBurner #WoodBurner #Environment #ClimateChange #EcoFriendly #Nature #Biodiversity #Forests] 

Cutting down trees destroys forests and damages ecosystems. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for LinkedIn post

Many people think that wood burning is eco-friendly, but cutting down trees for burning destroys forests, damages ecosystems and leads to biodiversity loss 🪵

This Clean Air Night, learn the facts about wood burning – that it hurts the planet, your health and your wallet 🌍

Find out more on the Clean Air Hub and share what you’ve learned to help protect your health and the planet 👇

https://www.cleanairhub.org.uk/clean-air-night

Text for Bluesky/Twitter/X post

Many people think that wood burning is eco-friendly, but cutting down trees for burning destroys forests, damages ecosystems and leads to biodiversity loss 🪵 Learn the facts about wood burning on the Clean Air Hub #CleanAirNight 👇

https://www.cleanairhub.org.uk/clean-air-night

Campaign Week 4: 17/01/2024 - 23/01/2024

Social asset - post 7 (largest source of PM2.5)

Lighting fires in our homes is the largest source of small particle air pollution in the UK. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for Facebook/Mastodon post

When wood is burned, it creates smoke that releases air pollution into the air we breathe 🔥

Lighting fires in our homes is the largest source of harmful small particle air pollution in the UK ☁️

This type of toxic air pollution can pass into your bloodstream and enter every organ in the body, making any level of exposure bad for everyone’s health ❤️‍🩹

Learn the facts about wood burning on the Clean Air Hub and share what you’ve learned to help protect your health and your community 👇

Text for Instagram post

When wood is burned, it creates smoke that releases air pollution into the air we breathe 🔥

Lighting fires in our homes is the largest source of harmful small particle air pollution in the UK ☁️

This type of toxic air pollution – known as PM2.5 can pass into your bloodstream and enter every organ in your body, making any level of exposure bad for everyone’s health ❤️‍🩹

Learn the facts about wood burning at the link in our story and share what you’ve learned on #CleanAirNight to help protect your health and your community 💡

[link to CAH (https://www.cleanairhub.org.uk/clean-air-night) in story]

[Optional hashtags: #CleanAirNight #WoodBurning #LogBurner #WoodBurner #Health #AirPollution #CleanAir]

Wood burners are almost always more expensive to heat your home than gas boilers or heat pumps. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for LinkedIn post

When wood is burned, it creates smoke that releases air pollution into the air we breathe 🔥

Lighting fires in our homes is the largest source of harmful small particle air pollution in the UK ☁️

This type of toxic air pollution can pass into your bloodstream and enter every organ in the body, making any level of exposure bad for everyone’s health.

Learn the facts about wood burning on the Clean Air Hub and share your thoughts on #CleanAirNight to help protect your community 👇

https://www.cleanairhub.org.uk/clean-air-night

Text for Bluesky/Twitter/X post

When wood is burned, it releases harmful small particle air pollution which can pass into your bloodstream and damage your health 🔥 Learn the facts about wood burning by visiting the Clean Air Hub and share it to protect yourself and your community #CleanAirNight 👇

https://www.cleanairhub.org.uk/clean-air-night

Social asset - post 8 (health outcomes)

92% of people burning wood indoors have another way to heat their homes. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for Facebook/Mastodon post

Over the past ten years, the amount of harmful small particle air pollution caused by lighting fires in our homes has more than doubled ☁️

Air pollution impacts everyones health from our first breath to our last. But the good news is that just a small reduction in the amount of harmful small particle air pollution we create could prevent tens of thousands of cases of coronary heart disease and asthma by 2035 🫀🫁

Learn the facts about wood burning on the Clean Air Hub and share what you’ve learned to protect your health and your family ⬇️

cleanairhub.org.uk/clean-air-night

Text for Instagram post

Over the past ten years, the amount of harmful small particle air pollution caused by lighting fires in our homes has more than doubled ☁️

Air pollution impacts everyone’s health from our first breath to our last. But the good news is that just a small reduction in the amount of harmful small particle air pollution we create could prevent tens of thousands of cases of coronary heart disease and asthma by 2035 🫀🫁

Learn the facts about wood burning at the link in our story and share what you’ve learned on #CleanAirNight to protect your health and your family ❤️‍🩹

[Link to cleanairhub.org.uk/clean-air-night in story]

[Optional hashtags: #WoodBurning #CleanAirNight #Health #AirPollution #LogBurner #HeartHealth #Asthma #CleanAir]

92% of people burning wood indoors have another way to heat their homes. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for LinkedIn post

Over the past ten years, the amount of harmful small particle air pollution caused by lighting fires in our homes has more than doubled ☁️

Air pollution impacts everyone’s health from our first breath to our last. But the good news is that just a small reduction in the amount of harmful small particle air pollution we create could prevent tens of thousands of cases of coronary heart disease and asthma by 2035 🫀🫁

Learn the facts about wood burning on the Clean Air Hub and share what you’ve learned on #CleanAirNight ⬇️

https://www.cleanairhub.org.uk/clean-air-night

Text for Bluesky/Twitter/X post

Wood burning releases harmful small particle air pollution, which is bad for everyone’s health 🔥 The good news is that we can all take action to protect our health, our families and our communities ❤️‍🩹 Learn the facts about wood burning and your health now #CleanAirNight ⬇️

https://www.cleanairhub.org.uk/clean-air-night

On the day: 24/01/2024

Newsletter Copy 2 (for use on or around Clean Air Night)

This Wednesday 24 January 2024 marks the first-ever Clean Air Night, where we will be shining a light on the uncomfortable truth about wood burning.
Up to now, it’s been easy to associate the glow of a fire or wood burner with comfort, but new evidence has discovered that wood burning hurts your health, wallet and the planet. 
Clean Air Night is a chance to learn from expert voices who will be shining a light on the myths of wood burning in videos that will be shared from sundown (4:35pm).
We will be taking part in Clean Air Night by [insert description of actions you are taking e.g. sharing messages on social media, putting up posters, starting conversations], and you can join us!
This Clean Air Night, learn the truth about wood burning and help protect yourself, your family and your community by sharing what you’ve learned.  
Visit the Clean Air Hub to find out more or check out #CleanAirNight. 

Social asset - post 1 (It's Clean Air Night)

This #CleanAirNight learn the uncomfortable truth about wood burning. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for Facebook/Mastodon post

Clean Air Night is here! 🌙 Here are two ways you can get involved:
🔥 Find out the uncomfortable truth about wood burning by visiting the Clean Air Hub
🔥 Share this information with your community, family, friends to shine light on the truth about wood burning and protect people and planet from its harms

Text for Instagram post

Clean Air Night is here!🌙
Here are two ways you can get involved:
🔥 Find out the uncomfortable truth about wood burning by visiting the Clean Air Hub (link in our story)
🔥 Share this information with your community, family and friends to protect people and planet from the harms of wood burning – or join the conversation on #CleanAirNight  

This #CleanAirNight learn the uncomfortable truth about wood burning. Visit cleanairhub.org.uk to find out more. Clean Air Night: 24 January 2024

Right click on image to download. Click to open up in own page.

Text for LinkedIn post

Clean Air Night is here! 🌙 Here are two ways you can get involved:

🔥 Learn: find out the uncomfortable truth about wood burning by visiting the Clean Air Hub: https://www.cleanairhub.org.uk/clean-air-night

🔥Share: this information with your community, family, friends to shine light on the truth about wood burning and protect people and planet from its harms

Visit Global Action Plan’s [tag] feed to discover more from #CleanAirNight

Text for Bluesky/Twitter/X post

#CleanAirNight is here! 🌙 Get involved by:
🔥 Learning the truth about #woodburning
🔥 Sharing what you’ve learned with your family and community to protect people and planet from the harms of wood burning
https://www.cleanairhub.org.uk/clean-air-night
@globalactplan @cleanairdayuk

Social asset - post 2 (three truths)

Wood burning hurts your health, wallet and the planet. Visit cleanairhub.org.uk to learn more. Clean Air Night 24 January 2024.

Right click on image to download. Click to open up in own page.

Text for Facebook/Mastodon post

This Clean Air Night, learn the uncomfortable truth about wood burning:
💰 It harms your wallet: wood burning is almost always more expensive than other forms of heating.
🫁 It harms your health: lighting fires in our homes is the largest source of harmful small particulate matter air pollution in the UK.
🌍 It harms the planet: wood burning creates more harmful CO2 emissions compared to other forms of heating.
Find out more  👇
cleanairhub.org.uk/clean-air-night

Text for Instagram post

This #CleanAirNight, learn the uncomfortable truth about wood burning – that it:

💰 Harms your wallet: wood burning is almost always more expensive than other forms of heating.

🫁 Harms your health: lighting fires in our homes is the largest source of harmful small particulate matter air pollution in the UK.

🌍 Harms the planet: wood burning creates more harmful CO2 emissions compared to other forms of heating.

Find out more by visiting the Clean Air Hub – link in our story [fire emoji]

[link to CAH (https://www.cleanairhub.org.uk/clean-air-night) in story]

Wood burning hurts your health, wallet and the planet. Visit cleanairhub.org.uk to learn more. Clean Air Night 24 January 2024.

Right click on image to download. Click to open up in own page.

Text for LinkedIn post

This Clean Air Night, learn the uncomfortable truth about wood burning – that it:
🔥 Harms your wallet: wood burning is almost always more expensive than other forms of heating.
🔥 Harms your health: lighting fires in our homes is the largest source of harmful small particulate matter air pollution in the UK. 
🔥 Harms the planet: wood burning creates more harmful CO2 emissions compared to other forms of heating.
Find out more 👇
cleanairhub.org.uk/clean-air-night
Visit Global Action Plan’s [tag] feed to discover more from #CleanAirNight

Text for Bluesky/Twitter/X post

This #CleanAirNight, learn the truth about wood burning – that it harms your wallet, health and the planet 🔥 Find out more 👇
https://www.cleanairhub.org.uk/clean-air-night @globalactplan @cleanairdayuk