Clean Air Night communications toolkit
Wednesday 24 January 2024
Campaign Week 1: 13/12/2023 - 19/12/2023
Newsletter Copy 1 (explains what CAN is & why you are a supporter)
Did you know that lighting fires in our homes is the largest source of harmful small particle air pollution in the UK? This type of air pollution can cause life-threatening illnesses, including heart and lung disease, making it crucial that we raise awareness about this growing issue.
Wood burning not only harms your health, but also your wallet and the planet. Pressures on household finances or desires to be more eco-friendly may tempt people to burn wood, but research actually shows that wood burning produces more CO2 than oil or gas and is almost always more expensive than other forms of heating.
That’s why the first-ever Clean Air Night is taking place on 24 January 2024, to shine a light on the uncomfortable truth about wood burning.
We are supporting this important new campaign, because [insert reason for supporting Clean Air Night].
This Clean Air Night, learn the truth about wood burning and help protect yourself, your family and your community by sharing what you’ve learned.
Visit the Clean Air Hub to find out more or check out #CleanAirNight.
Email footer or newsletter banner
Social asset - post 1 (low awareness)
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Text for Facebook post
Did you know that lighting fires in our homes is the largest source of harmful small particle air pollution in the UK? 🔥
If you didn’t, you’re not alone! Wood burning harms our health and the environment – but most people in the UK are unaware that it is a major source of air pollution.
Find out the truth about wood burning by visiting the Clean Air Hub ⬇️
https://wwww.cleanairhub.org.uk/clean-air-night
Surprised by what you’ve learned? Share it with your friends and family to help start a national conversation about the harms of wood burning 🗣️
Text for Instagram post
Did you know that lighting fires in our homes is the largest source of harmful small particle air pollution in the UK? 🔥
If you didn’t, you’re not alone! Wood burning harms our health and the environment – but most people in the UK are unaware that it is a major source of air pollution. Find out the truth about wood burning by visiting the Clean Air Hub - link in our story 💡 [link to CAH in story or bio]
Shocked by what you’ve learned? Share it with your friends and family to help start a national conversation about the harms of wood burning🗣️
[Optional hashtag suggestions: #CleanAirNight #WoodBurning #WoodBurner #LogFire #AirPollution #Environment #Health]
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Text for LinkedIn post
Did you know that lighting fires in our homes is the largest source of harmful small particle air pollution in the UK?
Wood burning harms our health and the environment, but most people in the UK are unaware that it is a major source of air pollution.
Find out the truth about wood burning by visiting the Clean Air Hub ⬇️
https://wwww.cleanairhub.org.uk/clean-air-night
Shocked by what you’ve learned? Share your thoughts on #CleanAirNight to help start a national conversation about the harms of wood burning 🗣️
Text for Twitter/X post
Wood burning harms our health and the environment, but most people are unaware that it is a major source of air pollution🔥
Learn the truth about wood burning now ⬇️ #CleanAirNight
Social asset - post 2 (3 times more polluted)
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Text for Facebook post
Up to now, it’s been easy to associate the glow of a fire or wood burner with comfort – but the uncomfortable truth is that burning wood produces harmful air pollution and CO2, which hurt your health and the planet ❤️🩹
Even homes with the newest “ecodesign” wood burners are three times more polluted than those without 🔥
Learn the truth about wood burning and share it to help protect your family, community and the planet this #CleanAirNight 👇
Text for Instagram post
Up to now, it’s been easy to associate the glow of a fire or wood burner with comfort – but the uncomfortable truth is that burning wood produces harmful air pollution and CO2, which hurt your health and the planet ❤️🩹
Even homes with the newest “ecodesign” wood burners are three times more polluted than those without 🔥
Learn the truth about wood burning and share it to help protect your family, community and the planet this #CleanAirNight - link in our story💡
[link to CAH (https://www.cleanairhub.org.uk/clean-air-night) in story]
Right click on image to download. Click to open up in own page.
Text for LinkedIn post
Up to now, it’s been easy to associate the glow of a fire or wood burner with comfort – but the uncomfortable truth is that burning wood produces harmful air pollution and CO2, which hurt your health and the planet 🔥
Even homes with the newest “ecodesign” wood burners are three times more polluted than those without ☁️
Learn the truth about wood burning and share it to help protect your family, community and the planet this #CleanAirNight 👇
Text for Twitter/X post
Up to now it’s been easy to associate the glow of a fire with comfort, but burning wood produces air pollution, harming your health and the planet 👇 Learn and share the truth about wood burning this #CleanAirNight 👇
On the day: 24/01/2024
Newsletter Copy 2 (for use on or around Clean Air Night)
This Wednesday 24 January 2024 marks the first-ever Clean Air Night, where we will be shining a light on the uncomfortable truth about wood burning.
Up to now, it’s been easy to associate the glow of a fire or wood burner with comfort, but new evidence has discovered that wood burning hurts your health, wallet and the planet.
Clean Air Night is a chance to learn from expert voices who will be shining a light on the myths of wood burning in videos that will be shared from sundown (4:35pm).
We will be taking part in Clean Air Night by [insert description of actions you are taking e.g. sharing messages on social media, putting up posters, starting conversations], and you can join us!
This Clean Air Night, learn the truth about wood burning and help protect yourself, your family and your community by sharing what you’ve learned.
Visit the Clean Air Hub to find out more or check out #CleanAirNight.
Social asset - post 1 (It's Clean Air Night)
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Text for Facebook post
Clean Air Night is here! 🌙 Here are two ways you can get involved:
🔥 Find out the uncomfortable truth about wood burning by visiting the Clean Air Hub
🔥 Share this information with your community, family, friends to shine light on the truth about wood burning and protect people and planet from its harms
Text for Instagram post
Clean Air Night is here!🌙
Here are two ways you can get involved:
🔥 Find out the uncomfortable truth about wood burning by visiting the Clean Air Hub (link in our story)
🔥 Share this information with your community, family and friends to protect people and planet from the harms of wood burning – or join the conversation on #CleanAirNight
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Text for LinkedIn post
Clean Air Night is here! 🌙 Here are two ways you can get involved:
🔥 Learn: find out the uncomfortable truth about wood burning by visiting the Clean Air Hub [link]
🔥Share: this information with your community, family, friends to shine light on the truth about wood burning and protect people and planet from its harms
Visit Global Action Plan’s [tag] feed to discover more from #CleanAirNight
Text for Twitter/X post
#CleanAirNight is here! 🌙 Get involved by:
🔥 Learning the truth about #woodburning
🔥 Sharing what you’ve learned with your family and community to protect people and planet from the harms of wood burning
https://www.cleanairhub.org.uk/clean-air-night
@globalactplan @cleanairdayuk
Social asset - post 2 (three truths)
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Text for Facebook post
This Clean Air Night, learn the uncomfortable truth about wood burning:
💰 It harms your wallet: wood burning is almost always more expensive than other forms of heating.
🫁 It harms your health: lighting fires in our homes is the largest source of harmful small particulate matter air pollution in the UK.
🌍 It harms the planet: wood burning creates more harmful CO2 emissions compared to other forms of heating.
Find out more 👇
cleanairhub.org.uk/clean-air-night
Text for Instagram post
This #CleanAirNight, learn the uncomfortable truth about wood burning – that it:
💰 Harms your wallet: wood burning is almost always more expensive than other forms of heating.
🫁 Harms your health: lighting fires in our homes is the largest source of harmful small particulate matter air pollution in the UK.
🌍 Harms the planet: wood burning creates more harmful CO2 emissions compared to other forms of heating.
Find out more by visiting the Clean Air Hub – link in our story [fire emoji]
[link to CAH (https://www.cleanairhub.org.uk/clean-air-night) in story]
Right click on image to download. Click to open up in own page.
Text for LinkedIn post
This Clean Air Night, learn the uncomfortable truth about wood burning – that it:
🔥 Harms your wallet: wood burning is almost always more expensive than other forms of heating.
🔥 Harms your health: lighting fires in our homes is the largest source of harmful small particulate matter air pollution in the UK.
🔥 Harms the planet: wood burning creates more harmful CO2 emissions compared to other forms of heating.
Find out more 👇
cleanairhub.org.uk/clean-air-night
Visit Global Action Plan’s [tag] feed to discover more from #CleanAirNight
Text for Twitter/X post
This #CleanAirNight, learn the truth about wood burning – that it harms your wallet, health and the planet 🔥 Find out more 👇
https://www.cleanairhub.org.uk/clean-air-night @globalactplan @cleanairdayuk
Clean Air Night is brought to you by Global Action Plan with funder Hertfordshire County Council
and founder supporters Lancaster City Council and Surrey Air Alliance
Action For Clean Air is brought to you by Global Action Plan. Charity registered in England and Wales number 1026148, and in Scotland number SC041260. Tel: 020 3817 7636. © 2023