Clean Air Night communications toolkit
Wednesday 22 January 2025
Posters have been designed to be printed at A4 or A3 size. The leaflet has been designed to be printed A4 on both sides then folded along dotted blue line to create an A5 booklet style leaflet. Click on the images to open as PDFs.
Newsletter Copy 1 (why you are supporting Clean Air Night) - for use in December or early January
If you can smell wood burning, you are breathing in harmful air pollution. Wood burning smoke contains fine particle air pollution (PM2.5), which enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia.
Burning wood is the most polluting way to heat your home. Recent research reveals that even homes using newer “ecodesign” wood burners are three times more polluted than those without.
Wood burning not only harms your health, but also your wallet and the planet. Pressures on household finances or desires to be more eco-friendly may tempt people to burn wood, but research actually shows that wood burning produces more carbon emissions than oil or gas and is almost always more expensive than other forms of heating.
This information will be new for many people. That’s why Global Action Plan is running Clean Air Night on 22 January 2025 to spark a conversation about wood burning across [London/the country] and ensure everyone can make informed decisions about how to heat their homes.
We are supporting this important campaign because [insert reasons for supporting Clean Air Night]. Want to join us? Visit cleanairnight.org.uk to find out more and join the conversation on #CleanAirNight
Newsletter Copy 2 (It’s Clean Air Night!) - for use on or around 22 January 2025
This Wednesday 22 January 2025 is Clean Air Night, when we will be helping to spark a conversation about the health harms of air pollution from wood burning in [insert place].
Up to now, it’s been easy to associate the glow of a fire or wood burner with cosiness, but recent evidence shows that air pollution from wood burning is bad for your health. Wood burning smoke contains fine particle air pollution (PM2.5), which enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia.
Clean Air Night is an opportunity to learn the facts about wood burning and share what you’ve learned with your friends, family and community to ensure everyone can make informed decisions about how to heat their homes.
We will be taking part in Clean Air Night by [insert description of actions you are taking e.g. sharing messages on social media, putting up posters, starting conversations], and you can join us!
This Clean Air Night (22 January 2025), get involved by:
- Learning the facts about wood burning and how it harms your health and the planet by visiting the Clean Air Hub and exploring #CleanAirNight
- Sharing what you learn with your family, friends and community to spark conversations about the harms of wood burning and protect everyone’s health
Text for Facebook post
Did you know that lighting fires in our homes is the largest source of harmful fine particle air pollution in the UK? 🔥
If you didn’t, you’re not alone. Wood burning harms our health and the environment – but most people in the UK are unaware that it is a major source of air pollution.
Find out the facts about wood burning by visiting the Clean Air Hub ⬇️
Surprised by what you’ve learned? Share it with your friends and family to help start a national conversation about the harms of wood burning 🗣️
Text for Instagram post
Did you know that lighting fires in our homes is the largest source of harmful fine particle air pollution in the UK? 🔥
If you didn’t, you’re not alone. Wood burning harms our health and the environment – but most people in the UK are unaware that it is a major source of air pollution. Find out the facts about wood burning by visiting @globalactplan's Clean Air Hub - link in our story 💡 [link to https://cleanairnight.org.uk in story or bio]
Shocked by what you’ve learned? Share it with your friends and family to help spark a conversation about the harms of wood burning 🗣️
[Optional hashtag suggestions: #CleanAirNight #WoodBurning #WoodBurner #LogFire #AirPollution #Environment #Health]
Text for LinkedIn post
Did you know that lighting fires in our homes is the largest source of harmful fine particle air pollution in the UK?
Wood burning harms our health and the environment, but most people in the UK are unaware that it is a major source of air pollution.
Find out the facts about wood burning by visiting Global Action Plan’s [TAG] Clean Air Hub ⬇️
Shocked by what you’ve learned? Share your thoughts on #CleanAirNight to help spark a conversation about the harms of wood burning 🗣️
Text for Bluesky/Twitter/X post
Wood burning harms our health and the environment, but most people are unaware that it is a major source of air pollution🔥
Learn the facts about wood burning now ⬇️
Social asset - post 2 (3 times more polluted)
Text for Facebook post
Up to now, it’s been easy to associate the glow of a fire or wood burner with cosiness – but the uncomfortable truth is that burning wood produces harmful air pollution ❤️🩹
Even homes with newer “ecodesign” wood burners are three times more polluted than those without 🔥
Learn the facts about wood burning and share them to help protect your health and your family this #CleanAirNight 👇
Text for Instagram post
Up to now, it’s been easy to associate the glow of a fire or wood burner with cosiness – but the uncomfortable truth is that burning wood produces harmful air pollution ❤️🩹
Even homes with newer “ecodesign” wood burners are three times more polluted than those without 🔥
Learn the facts about wood burning and share them to help protect your health and your family this #CleanAirNight - link in our story 💡
[link to CAH (https://cleanairnight.org.uk) in story]
Text for LinkedIn post
Up to now, it’s been easy to associate the glow of a fire or wood burner with cosiness – but the uncomfortable truth is that burning wood produces harmful air pollution🔥
Even homes with newer “ecodesign” wood burners are three times more polluted than those without ☁️
Learn the facts about wood burning and share them to help protect your health and your family this #CleanAirNight 👇
Text for Bluesky/Twitter/X post
Up to now it’s been easy to associate the glow of a fire with cosiness, but burning wood produces harmful air pollution 🔥 Learn and share the facts about wood burning this #CleanAirNight 👇
Social asset - post 3 (reasons for burning)
Text for Facebook post
There are lots of reasons why people choose to burn wood in their homes🪵 But whether you like the cosy feeling of a fire or are trying to save money, there is an uncomfortable truth you need to know about wood burning 🔥
New evidence shows that:
❤️🩹 Wood burning hurts your health: lighting fires in our homes in the largest source of harmful small particle air pollution in the UK
🌍 Wood burning hurts the planet: it releases more harmful carbon emissions than oil or gas
💰 Wood burning hurts your wallet: it’s almost always more expensive than other forms of heating
Learn the facts about wood burning on the Clean Air Hub and share what you’ve learned with your friends and family 💡 https://cleanairnight.org.uk
Text for Instagram post
There are lots of reasons why people choose to burn wood in their homes 🪵 But whether you like the cosy feeling of a fire or are trying to save money, there’s an uncomfortable truth you need to know about wood burning 🔥
New evidence shows that:
❤️🩹 Wood burning hurts your health: lighting fires in our homes in the largest source of harmful small particle air pollution in the UK
🌍 Wood burning hurts the planet: it releases more harmful carbon emissions than oil or gas
💰 Wood burning hurts your wallet: it’s almost always more expensive than other forms of heating
Learn the facts about wood burning at the link in our story 💡 [link to cleanairnight.org.uk in story]
[Optional hashtags: #CleanAirNight #WoodBurning #WoodBurner #LogBurner #OpenFire #MoneySaving #MoneyTips]
Text for LinkedIn post
There are lots of reasons why people choose to burn wood in their homes, but whether you like the cosy feeling of a fire or are trying to save money, there is an uncomfortable truth you need to know about wood burning 🔥
New evidence shows that:
❤️🩹 Wood burning hurts your health: lighting fires in our homes in the largest source of harmful small particle air pollution in the UK
🌍 Wood burning hurts the planet: it releases more harmful carbon emissions than oil or gas
💰 Wood burning hurts your wallet: it’s almost always more expensive than other forms of heating
Learn the facts about wood burning on Global Action Plan's [TAG] Clean Air Hub and share your thoughts on #CleanAirNight 💡 https://cleanairnight.org.uk
Text for Bluesky/Twitter/X post
Whether you like the cosy feeling of a fire or are trying to save money, there’s an uncomfortable truth you need to know about wood burning 🔥 New evidence shows wood burning hurts your health, wallet and the planet ❤️🩹 Learn the facts on the Clean Air Hub ⬇️ #CleanAirNight
Social asset - post 4 (largest source) (this post only is for rest of UK but not London)
Text for Facebook post
When wood is burned, it releases harmful air pollution into the air we breathe 🔥
Lighting fires in our homes is the largest source of fine particle air pollution in the UK ☁️
This type of toxic air pollution enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia.
Learn the facts about wood burning on the Clean Air Hub and share what you’ve learned to help protect your health and your family this Clean Air Night ⬇️
https://cleanairnight.org.uk
Text for Instagram post
When wood is burned, it releases air pollution into the air we breathe 🔥
Lighting fires in our homes is the largest source of harmful fine particle air pollution in the UK ☁️
This type of toxic air pollution enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia.
Learn the facts about wood burning at the link in our story and share what you’ve learned on #CleanAirNight to help protect your health and your family💡
[link to cleanairnight.org.uk in story]
[Optional hashtags: #CleanAirNight #WoodBurning #LogBurner #WoodBurner #Health #AirPollution #CleanAir]
Text for LinkedIn post
When wood is burned, it releases air pollution into the air we breathe 🔥
Lighting fires in our homes is the largest source of harmful fine particle air pollution in the UK ☁️
This type of toxic air pollution enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia.
Learn the facts about wood burning on Global Action Plan’s [TAG] Clean Air Hub and share your thoughts on #CleanAirNight to help protect your health and your family⬇️
https://cleanairnight.org.uk
Text for Bluesky/Twitter/X post
When wood is burned, it releases fine particle air pollution which can pass into your bloodstream and damage your health 🔥 Learn the facts about wood burning by visiting the Clean Air Hub and share them to protect your health and your family #CleanAirNight ⬇️
Social asset - post 5 (health outcomes) -
(this post only is for London but not the rest of UK)
Text for Facebook post
Over the past ten years, the amount of harmful fine particle air pollution created by lighting fires in our homes has more than doubled ☁️
Air pollution impacts everyone’s health from our first breath to our last. But the good news is that just a small reduction in the amount of fine particle air pollution we create could prevent tens of thousands of cases of heart disease and asthma 🫀
Learn the facts about wood burning on the Clean Air Hub and share what you’ve learned to protect your health and your family ⬇️
https://cleanairnight.org.uk
Text for Instagram post
Over the past ten years, the amount of harmful fine particle air pollution created by lighting fires in our homes has more than doubled ☁️
Air pollution impacts everyone’s health from our first breath to our last. But the good news is that just a small reduction in the amount of harmful fine particle air pollution we create could prevent tens of thousands of cases of heart disease and asthma 🫀
Learn the facts about wood burning at the link in our story and share what you’ve learned on #CleanAirNight to protect your health and your family ⬇️
[Link to cleanairnight.org.uk in story/bio]
[Optional hashtags: #WoodBurning #CleanAirNight #Health #AirPollution #LogBurner #HeartHealth #Asthma #CleanAir]
Text for LinkedIn post
Over the past ten years, the amount of harmful fine particle air pollution caused by lighting fires in our homes has more than doubled☁️
Air pollution impacts everyone’s health from our first breath to our last. But the good news is that just a small reduction in the amount of harmful small particle air pollution we create could prevent tens of thousands of cases of heart disease and asthma 🫀
Learn the facts about wood burning on the Clean Air Hub and share what you’ve learned on #CleanAirNight ⬇️
https://cleanairnight.org.uk
Text for Bluesky/Twitter/X post
Wood burning releases fine particle air pollution, which is bad for everyone’s health 🔥 The good news is that we can all take action to protect our health and our families ❤️🩹 Learn the facts about wood burning now #CleanAirNight ⬇️
https://cleanairnight.org.uk
Social asset - post 6 (sources of pollution)
Text for Facebook post
Wood burning is the most polluting way to heat your home 🔥
Recent research reveals that even homes using newer “ecodesign” wood burners are three times more polluted than those without ☁️
We know this information will be new for many people. That’s why we need your help to spark a conversation about wood burning, ensuring everyone can make informed decisions about how to heat their homes!
Visit the Clean Air Hub to learn the facts about wood burning and share them to protect your health and your family ⬇️
https://cleanairnight.org.uk
Text for Instagram post
Wood burning is the most polluting way to heat your home 🔥
Recent research reveals that even homes using newer “ecodesign” wood burners are three times more polluted than those without ☁️
We know this information will be new for many people. That’s why we need your help to spark a conversation about wood burning, ensuring everyone can make informed decisions about how to heat their homes!
Visit @globalactplan’s Clean Air Hub to learn the facts about wood burning and share them to protect your health and your family⬇️
[Link to cleanairnight.org.uk in story]
[Optional hashtags: #WoodBurning #CleanAirNight #Health #AirPollution #LogBurner #HeartHealth #Asthma #CleanAir]
Text for LinkedIn post
Wood burning is the most polluting way to heat your home 🔥
Recent research reveals that even homes using newer “ecodesign” wood burners are three times more polluted than those without [cloud emoji]
We know this information will be new for many people. That’s why we need your help to spark a conversation about wood burning, ensuring everyone can make informed decisions about how to heat their homes!
Visit the Clean Air Hub to learn the facts about wood burning and share them to protect your health and your family ⬇️
https://cleanairnight.org.uk
Text for Bluesky/Twitter/X post
Even homes using newer “ecodesign” wood burners are three times more polluted than those without 🔥 Help spark a conversation about wood burning by learning and sharing the facts ⬇️
Social asset - post 7 (lung health)
Text for Facebook post
Being exposed to indoor burning can increase your risk of developing lung cancer and lung disease 🫁
Wood burning releases fine particle air pollution – called PM2.5 - which enters your bloodstream when inhaled and can harm every organ in your body.
We all want to stay warm this winter, but cosiness shouldn’t cost your health. This Clean Air Night, learn and share the facts about wood burning to protect your health and your family ⬇️
https://cleanairnight.org.uk
Text for Instagram post
Being exposed to indoor burning can increase your risk of developing lung cancer and lung disease 🫁
Wood burning releases fine particle air pollution – called PM2.5 - which enters your bloodstream when inhaled and can harm every organ in your body.
We all want to stay warm this winter, but cosiness shouldn’t cost your health. This Clean Air Night, learn and share the facts about wood burning to protect your health and your family ❤️🩹
Find out more at the link in our story or join the conversation on #CleanAirNight
[Link to cleanairnight.org.uk in story]
Text for LinkedIn post
Being exposed to indoor burning can increase your risk of developing lung cancer and lung disease 🫁
Wood burning releases fine particle air pollution – called PM2.5 - which enters your bloodstream when inhaled and can harm every organ in your body.
We all want to stay warm this winter, but cosiness shouldn’t cost your health. This Clean Air Night, learn and share the facts about wood burning to protect your health and your family ⬇️
https://cleanairnight.org.uk
Text for Bluesky/Twitter/X post
Being exposed to indoor burning can increase your risk of developing lung cancer and lung disease 🫁
This Clean Air Night, learn and share the facts about wood burning to protect your health and your family ⬇️
Social asset - post 8 (health conditions)
Text for Facebook post
If you can smell wood burning, you are breathing in harmful air pollution 🔥
Wood burning smoke contains fine particle air pollution, which enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia ❤️🩹
Most people in the UK don’t know that wood burning is bad for our health – we want to spark a conversation about this burning issue to ensure that everyone can make informed decisions about how to heat their home 🏠
Visit the Clean Air Hub to find out more and join the conversation on #CleanAirNight
Text for Instagram post
If you can smell wood burning, you are breathing in harmful air pollution 🔥
Wood burning smoke contains fine particle air pollution, which enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia ❤️🩹
Most people in the UK don’t know that wood burning is bad for our health – we want to spark a conversation about this burning issue to ensure that everyone can make informed decisions about how to heat their home 🏠
Visit @globalactplan’s Clean Air Hub to find out more (link in our story) or join the conversation on #CleanAirNight
[Link to cleanairnight.org.uk in story]
Text for LinkedIn post
If you can smell wood burning, you are breathing in harmful air pollution 🔥
Wood burning smoke contains fine particle air pollution, which enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia. Most people in the UK don’t know that wood burning is bad for our health – we want to spark a conversation about this burning issue to ensure that everyone can make informed decisions about how to heat their home 🏠
Visit Global Action Plan’s [TAG] Clean Air Hub to find out more and join the conversation on #CleanAirNight
Text for Bluesky/Twitter/X post
Wood burning smoke contains fine particle air pollution, which enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia 🔥 Learn the facts this #CleanAirNight to protect your health and your family ⬇️
Social asset - post 9 (smelling smoke)
Text for Facebook post
Even if you can’t see it, burning wood releases harmful fine particle air pollution into your home 🔥 This air pollution enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia ❤️🩹
Recent research reveals that even homes using newer “ecodesign” wood burners are three times more polluted than those without. We all want to stay warm this winter, but cosiness shouldn’t cost your health. This Clean Air Night, learn and share the facts about wood burning to protect your health and your family ⬇️
Text for Instagram post
Even if you can’t see it, burning wood releases harmful fine particle air pollution into your home [fire emoji] This air pollution enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia ❤️🩹
Recent research reveals that even homes using newer “ecodesign” wood burners are three times more polluted than those without. We all want to stay warm this winter, but cosiness shouldn’t cost your health. This #CleanAirNight, learn and share the facts about wood burning to protect your health and your family – link in our story 💡
[Link to cleanairnight.org.uk in story]
Text for LinkedIn post
Even if you can’t see it, burning wood releases harmful fine particle air pollution into your home 🔥
This air pollution enters your bloodstream when inhaled and causes heart and lung disease, diabetes, and dementia [bandage heart emoji] Recent research reveals that even homes using newer “ecodesign” wood burners are three times more polluted than those without. We all want to stay warm this winter, but cosiness shouldn’t cost your health. This Clean Air Night, learn and share the facts about wood burning to protect your health and your family ⬇️
Text for Bluesky/Twitter/X post
Even if you can’t see it, burning wood releases fine particle air pollution into your home, harming your health 🔥
This Clean Air Night, learn and share the facts about wood burning to protect your health and your family ⬇️
Social asset - post 10 (children's health)
Text for Facebook post
Wood burning smoke contains fine particle air pollution (PM2.5), which can harm your health even before your first breath ❤️🩹
Children’s developing lungs, hearts and brains are all impacted by what is in our air, setting them up for poor health throughout their lives.
The good news is that reducing air pollution from wood burning has been found to improve the health of both children and adults 💡
This Clean Air Night, learn the facts about wood burning and share them to protect your health and your family ⬇️
Text for Instagram post
Wood burning smoke contains fine particle air pollution (PM2.5), which can harm your health even before your first breath ❤️🩹
Children’s developing lungs, hearts and brains are all impacted by what is in our air, setting them up for poor health throughout their lives.
The good news is that reducing air pollution from wood burning has been found to improve the health of both children and adults 💡
This #CleanAirNight, learn the facts about wood burning and share them to protect your health and your family - link in our story!
[Link to cleanairnight.org.uk in story]
Text for LinkedIn post
Wood burning smoke contains fine particle air pollution (PM2.5), which can harm your health even before your first breath ❤️🩹
Children’s developing lungs, hearts and brains are all impacted by what is in our air, setting them up for poor health throughout their lives.
The good news is that reducing air pollution from wood burning has been found to improve the health of both children and adults 💡
This #CleanAirNight, learn the facts about wood burning and share them to protect your health and your family ⬇️
Text for Bluesky/Twitter/X post
Wood burning releases fine particle air pollution, which can harm your health even before your first breath ❤️🩹
This #CleanAirNight, learn the facts about wood burning and share them to protect your health and your family ⬇️
Social asset - post 11 (It's Clean Air Night)
Text for Facebook post
It's Clean Air Night! 🌖 You can get involved by:
🔥 Learning the facts about wood burning and how it harms your health and the planet by visiting the Clean Air Hub and exploring #CleanAirNight
🔥 Sharing what you learn with your family, friends and community to spark conversations about the harms of wood burning and protect everyone’s health
Find out the facts now ⬇️
Text for Instagram post
It's Clean Air Night! 🌖
You can get involved by:
🔥 Learning the facts about wood burning and how it harms your health and the planet by visiting the Clean Air Hub and exploring #CleanAirNight
🔥 Sharing what you learn with your family, friends and community to spark conversations about the harms of wood burning and protect everyone’s health Find out the facts now – link in our story!
[Link to cleanairnight.org.uk in story]



